Does Your Site Want HTTPS?

buy ssl certificate uk Up until overdue 2017, I probably would have said do not bother.

But times have changed and today it’s a fantastic idea for ALL businesses to secure their sites with HTTPS… even if you are not using an online shopping cart.

Let’s take a peek at what precisely HTTPS is and the best way to go about implementing HTTPS in your site.

Here is the simple 5-step-system we use to generate prospects and customers.

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What’s HTTPS?

Short answer: If you see that small padlock in the address bar of your web browser, you’re seeing a secure website. That means the information you’re sending to or receiving from this website is encrypted.

A non-secure website includes a URL beginning with”http”, whereas a secure website begins with”https” — with all the”s” standing for”protected”.

It was you just needed a secure website if you were doing e-commerce with an internet shopping cart and clients entered their credit card information on your site.

But today, even if your site is primarily an informational website (and you’re not selling services or products directly from the site), it is still recommended to use HTTPS. Maintain lead creation. Starting in October 2017, the Google Chrome web browser started displaying a”not protected” warning if users began filling out a simple contact form or inputting data in search field on a non-HTTPS site. Beginning in July 2018, Google Chrome now displays a”not secure” error on any website not using the HTTPS protocol — no matter if users are filling out a form. So if you depend on your site generating leads and sales queries, your site needs to use the HTTPS protocol so customers don’t freak out and depart your site due to”non secure” warnings.

  1. Boost your search engine rankings. In August 2014, Google announced that HTTPS is a ranking factor in their search algorithm. The jury’s still out as to how much of a variable HTTPS plays on your search rankings, but research suggests it’s becoming a ranking factor. Do any type of a Google search, and you’ll see that the page just results nearly all begin with an HTTPS URL. Google has also indicated a HTTPS website can serve as a tie-breaker involving two websites offering similar information.
  2. Everybody’s doing it. Perhaps the most important reason to have an HTTPS site is understanding. We live in a world where data and hacking breaches are regular news, and individuals are worried about safety and online privacy. Even though sensitive information isn’t collecting, the very fact that you’ve got an HTTPS site and visitors can see the padlock in their browser gives them comfort. And that translates to confidence and trust . HTTPS is becoming the standard, and when they do not observe that padlock even visitors are beginning to feel a little uneasy.

How To Install HTTPS On Your Website

There is good news and bad news. The fantastic news is it’s not incredibly expensive or difficult to convert your website. The bad news is there’s more to it than just flipping a switch. Some assembly is required as they say.

That’s it. If you know what to do Transferring your site isn’t a major job. And for a relatively small investment, the ROI can be important.