Here is the very simple 5-step-system we use to create leads and customers.

Does Your Website Want HTTPS?

Up until late 2017, I likely would have said do not bother.

But times have changed and now it is a fantastic idea for ALL companies to secure their websites with HTTPS… even if you are not using an internet shopping cart.

Let us take a look at what exactly HTTPS is and how you go about implementing HTTPS on your own site.

Here is the very simple 5-step-system we use to create leads and customers.

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What Is HTTPS?

Short answer: If you find that small padlock in the address bar of your internet browser, then you are seeing a secure website. That means the information you are sending to or receiving from that site is encrypted.

A non-secure website has a URL beginning with, whereas a protected site starts with together with the”s” standing for”protected”.

It used to be you just needed a secure website if you’re doing e-commerce with an internet shopping cart and customers entered their credit card information on your website buy ssl certificate uk.

But today, even if your site is primarily an informational site (and you’re not selling products or services directly from your site), it’s still recommended to use HTTPS.

3 Reasons Why Your Website Needs HTTPS

  1. Maintain lead creation. Starting in October 2017, the Google Chrome browser started showing a”not protected” warning when users started filling out a simple contact form or inputting data in search area on a non-HTTPS site. Beginning in July 2018, Google Chrome now shows a”not protected” error on any site not using the HTTPS protocol — regardless if users are filling out a form. Therefore, if you rely on your site generating leads and sales inquiries, your site needs to use the HTTPS protocol so customers don’t freak out and depart your website because of”non safe” warnings. Improve your search engine rankings. In August 2014, Google announced that HTTPS is a element in their search algorithm. The jury’s still out as to just how much of a variable HTTPS plays on your search positions, but research suggests it has become a stronger factor. Do some kind of a Google search, and you’ll notice that nearly all the page 1 results start with an HTTPS URL. Google has also suggested that a HTTPS website can function as a tie-breaker involving two sites offering information. Everybody’s doing this. The most significant reason to have an HTTPS site is understanding. We are living in a world where hacking and data breaches are news, and people are concerned about privacy and safety. Though sensitive information isn’t collecting, they are given comfort by the fact that you have an HTTPS site and visitors can see the little padlock in their browser. And that translates into confidence and trust in your business. HTTPS is becoming the norm, and even visitors are starting to feel a little uneasy when they don’t see that padlock.

How To Install HTTPS On Your Site The good news is it is not difficult or terribly expensive to convert your website. The bad news is there is more to it than just flipping a switch. As they state, some assembly is required.

That is it. Transferring your site isn’t a major job if you know what to do. And for a relatively modest investment, the ROI can be significant.